陈年“复制”雷军  

Chen Nian:Following in the steps of Lei Jun

作　　者：冀勇庆[1] 邓攀[1] 

机构地区：[1]《中国企业家》编辑部

出　　处：《中国企业家》2014年第20期56-61,13,共6页China Entrepreneur

摘　　要：一个很有前景的行业，一群风险投资人的背书，一次成功的创业和退出，所有导向成功的条件，陈年似乎都具备了。现存，已经45岁的他，仍然在竭尽全力，试图将自己创办的公司救出失败的深渊。2014年8月28日，凡客诚品举办了今年的第一次产品发布会，陈年孤伶伶地站在台上，脸上略带疲惫。Vancl Founder and CEO Chen Nian's return to handling the company's product management may provide a chance to redeem the troubled company.This can be seen from a text message Chen received after the announcement of the company's new clothing line in which one of the company's investors Yang Dong asking him if he would hold onto a few blue shirts for him.It's clear Vancl has come up with a product that makes its shareholders happy.But even considering his "demotion",just how does he intend to bring the company back to what it once was?

关 键 词：雷军 复制 风险投资人 产品发布会 成功 创业 公司 

分 类 号：F426.67[经济管理—产业经济]