经济欠发达地区新生代农民工体育消费特征的调查研究——以江西省为例  

Research of the Characteristics of Sports Consumption for New Generation of Peasant Workers in China——Taking Jiangxi Province as an Example

作　　者：蒋昊[1] 胡吴进[1] 

机构地区：[1]东华理工大学体育学院,江西南昌330013

出　　处：《东华理工大学学报（社会科学版）》2014年第3期233-238,共6页Journal of East China University of Technology(Social Science)

基　　金：东华理工大学校长基金项目(DHXW1309);江西省"十二五"规划项目(2012JXF00118)

摘　　要：采用文献资料、问卷调查、专家访谈、数理统计等研究方法,对我国新生代农民工的体育消费特征进行研究。结果表明：新生代农民工的体育消费观念和体育健身意识得到了一定的普及。他们因年龄、人力资本、行业分布和月收入等方面的不同而呈现出需求特征的差异。求实心理动机是其首要的消费动机,以致其消费类型以实物型为主。体育消费水平按逻辑划分为4级,其中＂101-300元＂基本级人数最多。由于工资收入水平不高和闲暇时间不够等原因,体育消费水平总体偏低。据此提出促进新生代农民工体育消费的建议：保证社会经济持续健康发展,提高体育消费水平;体育行政管理部门着重提高新生代农民工的体育健身意识和兴趣,倡导健康的生活方式;细分体育消费市场,推出不同层次、不同类型的体育产品,提供切合其需求的消费产品。Through the methods of literature,questionnaire,expert interview and mathematical statistics,this paper analyzes the characteristics of sports consumption for new generation of peasant workers in China. Take the survey data of Jiangxi province as an example. The results show that the sport consumption idea and fitness consciousness of new generation of peasant workers get a certain popularity. They show the characteristics of different needs because of different age,human capital,industry distribution and monthly income. The realistic psychological motivation is their first psychological motivation so that they focus mainly on physical consumption. Sports consumption level is divided into four levels according to the logic. The largest number of people is the ＂101 ~ 300Yuan＂level. But due to the low income level and less leisure time,sports consumption level is low as a whole.According to the above,recommendations are made to promote the sports consumption of new generation of peasant workers.

关 键 词：新生代农民工 江西省 体育消费 研究 

分 类 号：D422.7[政治法律—政治学]