媒介建构现实:符号学、社会学和社会心理学范式  

Media Constructing Reality:Semiotics,Social Psychology and Sociological Paradigms

作　　者：江根源[1,2] 

机构地区：[1]浙江工业大学之江学院,浙江杭州310024 [2]浙江大学城市学院传媒与人文分院,浙江杭州310015

出　　处：《浙江工业大学学报（社会科学版）》2014年第3期288-292,共5页Journal of Zhejiang University of Technology：Social Sciences

基　　金：教育部人文社会科学青年基金项目(10YJC840035);浙江省哲学社会科学规划课题(12JCXW01YB)

摘　　要："媒介建构现实"包括建构的现实与如何建构的问题。虚拟性是媒介现实的根本特征,媒介活动的参与者在虚拟体验中获得了一种超越物理空间的心理"现场感"。学术界在研究媒介现实的建构路径时,往往立足于"媒介"、"个体"和"社会"的一端,因而也有了符号学范式、社会学范式和社会心理学范式,它们分别从媒介文本、社会结构和接受者的个体心理入手,形成了自身独特的研究对象与研究领域。这三种范式以阐释性研究方法为主,有走向综合研究的趋势。＂ Media constructing reality＂ means two related questions of what＇ s the constructed reality and how to construct it. Virtuality is the fundamental characteristics of the mediated reality. The participants of the media activities receive a feeling of being present by experiencing a transcendence of physical space. The academic circles usually choose one thing among the ＂media＂, ＂personal＂ and ＂society＂ while researching the construction of mediated reality. Therefore, three research paradigms are found that are semiotics, social psychology and sociology. They respectively start with media texts, social structure and the recipient＇ s individual psychology, forming its unique research object and field. The three paradigms all belong to the interpretative study method, which shows a tendency of comprehensive research in recent years.

关 键 词：媒介现实 建构 符号学范式 社会学范式 社会心理学范式 

分 类 号：G206[文化科学—传播学]