1950-1970年代宣传画中的性别再现与权力地图  

Gender Representation and Power Distribution in the Posters of 1950-1970s

作　　者：赵宁[1] 

机构地区：[1]三江学院外国语学院,江苏南京210012

出　　处：《绵阳师范学院学报》2014年第9期142-145,共4页Journal of Mianyang Teachers＇ College

基　　金：江苏省教育厅高校哲学社科基金项目"伯明翰学派传媒文化研究的理论形态与个案研究"(2011SJD750030)

摘　　要：在1950-1970年代作为典型大众文化样式的宣传画中,可见社会主义生产劳动中无产阶级身份映现的去性征化雄强女性形象,国家主义父权刻写的一系列革命象征物象,革命浪漫主义浸染的宏大叙事。这些彰显着政党-国家父权图像化的权力,建构了男女性别平等的乌托邦景观。被视为常态的雄化女性的性别迷思提供了一种对真实社会性别矛盾与冲突想象化的、理想化的解决。Poster is the typical item in the mass culture of 1950-1970 s. It features the following dimensions：（ a） as the reflection of proletarian identity,muscular and strong women with the absence of sexuality traits are active in socialist production and labor;（ b） a series of emblems symbolizing revolution are inscribed with the patriarchy of nation and state;（ c） the grand narrative is conditioned by the artistic style of revolutionary romanticism.The posters with Utopian landscape of gender equality illustrate the picturing power of patriarchal party-state. The gender myth of masculinized women,which is regarded as normal and natural in Mao era,offers an imaginary and wishful resolution of real gender contradictions and conflicts in society.

关 键 词：宣传画 性别迷思 权力 

分 类 号：J218.1[艺术—美术]