论贵州蜡染的营销策划  

On the Marketing Planning for Guizhou's Batik

作　　者：朱小英[1] 

机构地区：[1]贵州民族大学美术学院,贵州贵阳550025

出　　处：《贵州民族大学学报（哲学社会科学版）》2014年第5期134-137,共4页Journal of Guizhou Minzu University:Philosophy and Social Science

基　　金：教育部人文社会科学研究2009年度一般项目[编号:09XJC760001]

摘　　要：民族艺术是各民族艺术灵魂和魅力的集中展现。中华民族数千年的文明,需要各民族的艺术去表现和传承,作为非物质文化遗产的贵州蜡染的传承和保护,尚有许多难题等待解答,蜡染文化事业还大有文章可做。作为文化产品,从根本上说,贵州蜡染的新老产品都有待开拓创意,做好营销策划。Ethnic art is a condensation of ethnic art＇ s soul and charms. As an intangible cultural heritage, Guizhou＇ s batik should be inherited and protected, yet there are many hard- ships in this regard. It is assumed that as cultural products the old and new products of Guizhou＇ s batik require innovative designs and effective marketing planning.

关 键 词：民族艺术 贵州 蜡染 市场 营销 策划 

分 类 号：J52[艺术—艺术设计]