从国际化传播角度看中西体育新闻报道的不同  

Difference between Chinese and Western Sports News from the Perspective of International Propagation of Sports News

作　　者：张英[1] 

机构地区：[1]西安体育学院体育传媒系,西安710068

出　　处：《西安体育学院学报》2014年第6期675-678,共4页Journal of Xi'an Physical Education University

基　　金：陕西省社会科学基金项目(11P080)

摘　　要：在世界一体化的形势下,加强我国体育新闻国际化报道的能力,争取世界话语权是目前的紧要任务。从国际化传播角度分析了中西体育新闻报道的不同,归纳总结出形成中西方不同报道的原因及我国媒体目前应采取的方法和措施。研究认为,对中国媒体来说,提高体育报道国际化的水平,首先从思想上加强对体育新闻价值观的认识以及了解体育报道国际化的重要性;其次做到加强体育新闻信息流通的国际化,扩大体育新闻报道的平台;再次,加强新闻管理标准的国际化,完善传播构架。In the era of globalization, it is the urgent task to strengthen the internationalization of sports news report in our country for more discourse power in the world. This paper compares and explains the differences between Chinese and western sports news from the perspective of international sports news reporting and proposes the consequent measures to be taken by the Chinese media. The author thinks, to improve the level of internationalization of sports reports of Chinese media, firstly, the importance of sports news value cognition and sports reports internationalization should be understood. Secondly, people should strengthen international sports news information circulation and expand sports news platform. Thirdly, people should strengthen the standard management of international news and improve communication architecture.

关 键 词：国际化 中西体育报道 比较 

分 类 号：G80-056[文化科学—运动人体科学]