动物明星旅游价值开发问题探讨  

On the Development of Animal Star's Tourism Value

作　　者：孔令学[1] 吴平[1] 

机构地区：[1]北京联合大学旅游学院,北京100101

出　　处：《北京第二外国语学院学报》2014年第9期38-44,共7页Journal of Beijing International Studies University

摘　　要：动物明星是城市动物园实现转型升级的重要资源,也是实现动物园公益价值与旅游价值有机结合的契合点。本文在介绍分析动物明星概念及其旅游价值的基础上,阐述了动物明星旅游价值产生的原因,以及国内动物园动物明星开发管理现状和存在的问题,进而论述了动物明星旅游价值开发的可行性,并重点探讨了动物明星的培育原则途径、步骤阶段和措施手段。Animal stars are important resources to upgrade the profile of a city zoo, and also help to realize the organic combination of its public value and tourism value. Based on the introduction to the concept of animal star and its tourism value, this paper analyzes the cause of animal star＇s tourism value, the present situation of development and management of animal stars and it also explores the existing problems in the domestic zoos. And more important, this paper discusses the feasibility of the development of animal stars＇ tourism value, and attaches much importance to the cultivation principles of animal stars and the effective measures.

关 键 词：动物明星 旅游价值 开发 

分 类 号：F59[经济管理—旅游管理]