基于共链分析的企业竞争情报实证研究——以房地产企业网站为例  

Co-link Analysis-based Empirical Research on Enterprise Competitive Intelligence:Case Study of Real Estate Enterprise Website

作　　者：王尧[1] 

机构地区：[1]吉首大学图书馆,湖南吉首416000

出　　处：《情报探索》2014年第10期55-59,共5页Information Research

摘　　要：以2013年上半年中国房地产企业销售额前20强为对象,根据网站关联图绘制原理,运用SPSS软件和UCINET6软件,对21家房地产企业的共链数据进行可视化分析,描述当前房地产企业之间的竞争格局,分析房地产市场的竞争现状,并对房地产企业的竞争策略提出建议。The paper takes top 20 real estate enterprises in sales amount in the first half of 2013 in China as the object,and according to principles of website associated diagram drawing,uses SPSS and UCINET6 software to do visualization analysis on co-link data of 21 real estate enterprises,describes current competition pattern among real estate enterprises,analyzes competition status in real estate market,and gives suggestions for real estate enterprises’ competition strategies.

关 键 词：共链分析 企业网站 关联图绘制 竞争对手 竞争情报 实证研究 

分 类 号：G250.25[文化科学—图书馆学]