处方药营销模式的探讨  

Explore Patterns of Prescription Drug Marketing

作　　者：田恒运[1] 郭志刚[1] 陈永建[1] 

机构地区：[1]黄河科技学院,河南郑州450063

出　　处：《广东化工》2014年第20期66-66,51,共2页Guangdong Chemical Industry

摘　　要：近年来,我国医药行业飞速发展,但同时,医药市场竞争也存在混乱无序的情况。文章研究了药品的市场结构,分析了处方药的市场模式,在对制药企业处方药营销模式现状、营销所面临的问题、发展趋势以及营销模式选择影响因素分析的基础之上,提出了以下可供制药企业选择的处方药营销模式及具体的实施策略。In recent years, the rapid development of China＇s pharmaceutical industry. But at the same time, competition in the pharmaceutical market there are also chaotic situation. This paper studies the market structure of drugs, analyzed the prescription drug market model, on the face in the current situation, the pharmaceutical enterprises in prescription drug marketing mode of marketing problems, development trend and analysis of factors affecting the selection of marketing mode, the prescription drug marketing mode for pharmaceutical enterprises in selecting and implementing strategy.

关 键 词：处方药 营销模式 探讨 

分 类 号：TQ[化学工程]