福州市大学城大学生体育消费趋势探析  

Analyse Of The Trend Of CollegeStudents' Sports Consumption In Fuzhou

作　　者：戴立平[1] 

机构地区：[1]福州职业技术学院,福建福州350108

出　　处：《福建体育科技》2014年第5期57-58,64,共3页Fujian Sports Science and Technology

摘　　要：采用文献资料、问卷调查、专家访谈等方法对高校学生体育消费进行研究,调查结果显示:1.福州市大学城男女大学生消费动机差异大;2.实物型体育消费占主导地位;3.体育消费能力差异明显;4.消费场所单一,多为校内免费场所。并探析了福建省大学生体育消费趋势,为其更好的发展提出了意见和建议。using the methods of documentary, questionnaire, expert interviews and other research, the results show that ： 1 . Fuzhou University City college men and women consumer motivation of the great differences between 2 . kind of sports consumption dominates 3 . sports consumption ability difference obviously 4 . consumption places a single, more free places for the school. At the end of the trend of sports consumption of college students in Fujian Province, puts forward opinions and suggestions for the better development.

关 键 词：福州市 大学生 体育消费 

分 类 号：G804.49[文化科学—运动人体科学]