产业软实力与陶瓷产业优化升级研究  

作　　者：韩静[1] 张纯[1] 

机构地区：[1]景德镇陶瓷学院,江西景德镇333403

出　　处：《对外经贸》2014年第10期69-71,共3页FOREIGN ECONOMIC RELATIONS & TRADE

摘　　要：在外需低迷、成本升高、贸易摩擦增加等多重因素的影响下,陶瓷产业转型升级已势在必行。从升级的途径来看,产业软实力的提升是产业升级的基础和源泉。与世界其他著名的产陶区相比,我国陶瓷产业的软实力建设相对落后。因此,现阶段推动我国陶瓷产业优化升级,需要进一步加强产业文化、创新机制、品牌国际化、产业组织结构等产业软实力方面的建设。With the impact of demand downturn of the overseas market as well as the rising costs and the increasing friction fac-tors,ceramic industrial upgrading has be imperative and imminent.From the way of upgrading,we found that the promotion of soft power is the foundation and source of industrial upgrading.Compared with the other famous ceramic area of the world,the soft power construction of China’s ceramic industry is still relatively backward.Therefore,to promote the transformation and upgrading of the ceramics industry,we need to further strengthen the building of industrial cultural,industrial innovation mech-anism,brand internationalization construction and industrial structure.

关 键 词：产业软实力 产业升级 陶瓷产业 

分 类 号：F269.27[经济管理—国民经济]