报纸媒体证券新闻报道与股市成交量之间的相关性分析——基于对《中国证券报》、《经济日报》、《潇湘晨报》的实证研究  

Correlation Analysis between Stock News on the Newspaper and the Stock Market Turnover——An Empirical Study Based on “China Securities Daily”,“Economic Daily” and “Xiaoxiang Morning Newspaper”

作　　者：肖鲁仁[1,2] 章辉美[3] 

机构地区：[1]湖南师范大学新闻与传播学院 [2]中南大学商学院 [3]中南大学公共管理学院

出　　处：《湖南师范大学社会科学学报》2014年第5期130-135,共6页Journal of Social Science of Hunan Normal University

基　　金：教育部人文社会科学基金项目"经济新闻传播效果研究"(11YJA860027)

摘　　要：受众对经济信息的感知往往通过媒介报道所构筑的拟态环境来获取,并依据环境的变化来做出判断调节自身行动,进而做出科学合理的投资决策。以《中国证券报》、《经济日报》、《潇湘晨报》为抽样调查对象,运用SPSS软件,对报纸媒体证券新闻报道与股市成交量之间做出了较系统的数理分析和传播学解读,认为在信息饱和年代,媒介整体形象的意义要远大于其他因素,议程设置、权威发布等传播手段常常能左右人们的思维走势,而议程之外的零散报道将越来越被"碎片化"并失去其正常的传播效果。The audiences get perception of the economic information through pseudo-environment built by the media coverage, and they make scientific and rational investment decisions based on the environmen. In this paper, we do a sample survey, which takes China Securities Daily, Economic Daily and the Xiaoxiang Morning Newspaper as objects, using the SPSS software to get the mathematical analysis and study from communication in the correlation between stock news on the newspaper and the stock market turnover. This article argues that, in the age of information saturation, the meaning of the overall image of the medium is the most important. Some communication methods such as agenda setting, authoritative will have an effect on market transactions by influencing people＇s thinking. And sporadic report outside the reports agenda will increasingly become ＂fragmentation＂ and lose its normal propagation effects.

关 键 词：报纸媒体 证券新闻报道 股市成交量 相关性分析 传播效果 

分 类 号：G212[文化科学—新闻学] F832.51[经济管理—金融学] F224