关于马来西亚华人与中国形象的问卷调查分析  

Questionnaire Survey Analysis of Malaysian Chinese and China's Image

作　　者：陈奕平 宋敏锋 

机构地区：[1]暨南大学国际关系学院/华侨华人研究院,广州510630

出　　处：《东南亚研究》2014年第4期64-74,共11页Southeast Asian Studies

基　　金：教育部哲学社会科学研究重大课题攻关项目"华侨华人在国家软实力建设中的作用研究"(10JZD0049)

摘　　要：2011年底,暨南大学华侨华人研究课题组以"华人对中国的认知"为题对马来西亚华人与其他族裔进行了实地问卷调查。本文通过对这次问卷调查的分析,主要探讨了当代马来西亚华人对中国形象的认知:文化上认同中华文化,认为中华文化对他们的生活、事业产生很大影响;经济上认同中国经济发展取得的成绩,并有参与其中的意向;国际影响力上认为中国在国际舞台上总体扮演积极的角色;政治上对中国的软实力状况有所保留;国民素质上也对祖籍国民众作出一定程度上的肯定。本文还探讨了马来西亚华人在中国形象传播与建构过程中所起的作用,指出共享中国经济发展的成果是他们发挥作用的动力。This paper analyzes the questionnaires,which of Malaysian Chinese and other ethnic groups as the research object,China image as the research subject. According to the questionnaire survey,this paper focuses on the contemporary Malaysian Chinese cognition on Chinese image. They agree to China culture and consider it great impact factor to their lives and career. They also agree with the economic development of China,and intend to take part in it. Morethan,they consider that China plays a positive role on the world,so they express reservation to the Chinese political soft power. Meanwhile,they affirm Chinese citizen quality to a certain extent. This paper still explores the effects of Malaysian Chinese to the transmission of Chinese image,and points out that sharing the results of Chinese economic development is that they play a role in power.

关 键 词：马来西亚 华人 中国形象 国家形象传播 

分 类 号：D634.338[政治法律—政治学]