面向新兴市场的节俭式创新研究  

Research on Frugal Innovation in and for Emerging Market

作　　者：邢小强[1] 周江华[2] 仝允桓[3] 

机构地区：[1]对外经济贸易大学国际商学院,北京100029 [2]北京师范大学经济与工商管理学院,北京100875 [3]清华大学经济管理学院,北京100084

出　　处：《科学学与科学技术管理》2014年第11期69-77,共9页Science of Science and Management of S.& T.

基　　金：国家社会科学基金项目(14BGL178);霍英东基金项目(131080);北京市哲学社会科学规划项目(13JGB037);北京市高等学校青年英才计划项目(YETP0895);对外经济贸易大学优秀青年学者培育计划(2012YQ01)

摘　　要：节俭式创新是与新兴市场环境特征与消费模式相契合的创新形态,主要通过新的思维、模式、技术、流程与方法在大幅度降低成本的同时来提供可接受甚至高水平的质量与性能,本质是通过更少的投入来创造更多价值以满足更大规模群体的多元化需求。对该领域进行初步的理论探索,首先界定节俭式创新的理论内涵,进而与Jugaad创新、包容性创新和逆向创新等概念进行比较,最后提出包含四种环境特质与三个关键流程的理论分析框架。Frugal innovation, as a new innovation form, fits well with the environment properties and consumption pattern. Mainly through the new ways of thinking, models, technologies, processes and methods to reduce cost significantly as well as provide acceptable even high level quality and features, the nature of frugal innovation is to use less input to create more value for diverse demand of more people. This paper makes a preliminary theoretical exploration to the field by giving the denotation and connotation of the frugal innovation by comparing the concept with jugaad innovation, inclusive innovation and reverse innovation. Then, a theoretical framework is suggested to help analyzing the environment and key processes of frugal innovation.

关 键 词：节俭式创新 新兴市场 资源约束 制度缺失 

分 类 号：F406.3[经济管理—产业经济]