商业民俗变迁的经济学解释  

An Economic Explanation of Commercial Folklore Change

作　　者：刘楠[1] 

机构地区：[1]山东财经大学经济学院,山东济南250014

出　　处：《山东财政学院学报》2014年第5期49-54,共6页Journal of Shandong Finance Institute

基　　金：国家社会科学基金项目"经济文化变迁;分化与整合视域下我国新农村建设研究"(13BJL063);教育部人文社科项目"劳动力迁徙决策及流动研究:基于高等教育空间集聚的视角"(11YJA8400149);山东省科技发展计划项目"山东省文化产业集群创新发展的动力机制研究"(2013GGX10602)

摘　　要：目前连锁店、网店等逐步取代了部分集市和小商业店铺形式,叫卖、招牌等传统传播形式也为媒体广告取代。这种商业民俗的变迁主要是基于制度变革、现代网络化的普及和人力资本提升的结果。为了使传统商业民俗的精华得以延续与传承,并实现与外来文化的良性互动,共同为社会经济发展奠定基础,应在传统文化导向下通过夯实经济基础、加强政府管制和网络技术监管来促使商业民俗健康发展。Nowadays chain stores and online shops have gradually replaced some fairs and little commercial shops and such traditional forms as hawking and signboard are replaced by media advertisements. Such a commercial folklore change mainly results from the institutional change, the popularity of internet and human capital enhance- ment. In order to inherit and continue the essence of traditional commercial folklores and realize the benign interac- tion with foreign cultures to lay a solid basis for social and economic development, the commercial folklores should be ensured to develop healthily by enhancing the economic foundation, strengthening governmental regulation and net- work supervision.

关 键 词：民俗 商业民俗 制度变迁 

分 类 号：F713[经济管理—产业经济]