基于消费者感性需求的格子图案认知  

Study on cognition of grid patterns based on consumer's sensibility demand

作　　者：王海燕[1] 刘国联[2] 

机构地区：[1]苏州经贸职业技术学院,江苏苏州215009 [2]苏州大学纺织与服装工程学院,江苏苏州215021

出　　处：《纺织学报》2014年第11期151-156,共6页Journal of Textile Research

摘　　要：为准确把握格子图案设计定位,筛选50张格子图案的图片和具有代表性的6个评价词汇,运用心理学中研究心理与行为的常用计算机软件E-Prime完成格子图案感性需求研究。为进一步分析其中认可度较高的22张格子图片的特征,运用语义差分法对格子图案色块面积、线条粗细、色彩对比强弱等图案特征性要素进行了专家调查,绘制出色块面积与线条粗细、色块面积与色彩强弱的不同象限的分布,进而量化地反映出消费者感性需求与格子图案特征性要素的关系,为格子图案产品设计提供参考。In order to accurately grasp the plaid design positioning,50 grid pattern images and 6representative evaluation lexicons were selected.Study on sensibility demand for grid pattern was carried out with computer software E-Prime which commonly used in psychology.In order to further analyze characteristics of high recognition 22 lattice images,pattern characteristic such as color swatch area,line thickness,and color contrast was investigated by experts with the semantic differential method.The distribution of quadrants for color area and thickness,color area and color contrast were drawn.Consequently,the relationship between consumer perceptual requirement and characteristic of the grid patterns was quantitatively reflected.The results could provide references for design of the lattice products to meet consumer emotional demand.

关 键 词：消费者 感性需求 格子图案 E-PRIME 

分 类 号：TS105.1[轻工技术与工程—纺织工程]