中小城市不同规模家庭体育消费的特征  

Sport Consumption Features of Families in Small and Medium-Sized Cities

作　　者：赵胜国[1] 金涛[2] 

机构地区：[1]巢湖学院体育系,安徽巢湖238000 [2]安徽师范大学体育学院,安徽芜湖241003

出　　处：《上海体育学院学报》2014年第6期43-47,53,共6页Journal of Shanghai University of Sport

基　　金：国家社会科学基金资助青年项目(13CTY010)

摘　　要：采用文献资料法、问卷调查法、数理统计法等,基于家庭结构及家庭代际关系的变化特点,结合家庭生命周期理论,对我国中小城市家庭体育消费的文化维系、决策权力模式、场所偏好、结构倾向、参与方式和影响因素进行研究。结果显示:中小城市家庭体育消费的文化"反哺"现象、家庭决策权力"民主"模式与家庭规模正相关;家庭体育消费场所"品牌化、便利性"偏好、家庭体育消费结构"服务性"倾向与家庭规模小型化保持紧密关系;不同规模家庭体育消费参与方式呈多元化;家庭体育消费影响因素分别是外部因子、内部因子、产出因子和刺激因子,在各因子上不同规模家庭无显著性差异。Based on the changing patterns of family structure and cross-generation relationship, the study uses the methods of literature review, questionnaire and mathematical statistics to investigate the sport consumption of families in small and mediumsized cities. In accordance with the theory of family life circle, it analyzes the cultural sustainment, the model of decision-making power, site preference, structural inclination, way of participation and influencing factors in sport consumption of families. Findings show that the cultural feedback and democratized decision-making in sport consumption by these households are in proportion with their family size; the site preference for branding and convenience and the structural inclination of service are closely tied with the miniaturization of family size; ways of participation are diversified; no noticeable difference is reflected in the influencing factors, which include external, internal, producing and stimulating ones.

关 键 词：中小城市 体育消费 家庭规模 代际关系 

分 类 号：G80-05[文化科学—运动人体科学]