需求依赖销售努力和销售价格的库存模型  

Inventory Model with Sales Efforts and Sales Price Dependent Demand Rate

作　　者：李彤[1] 李清艳[1] 杨志林[1] 

机构地区：[1]合肥工业大学数学学院,安徽合肥230009

出　　处：《大学数学》2014年第5期40-47,共8页College Mathematics

摘　　要：在假定在确定性需求的前提下,提出了一种需求同时依赖销售价格和销售努力的决策模型.然后通过与没有增加销售努力手段时的最优平均利润函数的比较,显示了该分析方法的优越性.最后通过数值实例验证了模型的可行性,得出相关启示.An inventory control model with the demand considered, where the premise is the deterministic demand. In efforts and proved the retailer＇s profit is higher than that not. rate relying on both sales efforts and selling price is this paper, we studied the situation of increasing sales At last, numerical examples also illustrate the solution procedure, and some managerial insights are obtained.

关 键 词：销售努力 销售价格 最优平均利润 

分 类 号：O225[理学—运筹学与控制论]