浅谈企业社会责任——由“三鹿奶粉事件”想到的  

Introduction to corporate social responsibility——the“Sanlu milk powder incident”

作　　者：冯巧云[1] 

机构地区：[1]苏州工业职业技术学院,江苏苏州215104

出　　处：《北方经贸》2014年第11期150-151,共2页Northern Economy and Trade

摘　　要："奶粉事件"又一次引起人们对企业社会责任的思考,企业要实现可持续发展的目标,保持长期的竞争优势,就必须承担相应的社会责任。＂milk powder incident＂ again cause people to think of corporate social responsibility, the enterprise to realize the goal of sustainable development, maintain long-term competitive advantage, have to undertake corresponding social responsibility.

关 键 词：企业社会责任 竞争优势 途径 

分 类 号：C912[经济管理]