中国自主品牌汽车市场营销SWOT分析  

SWOT Analysis on the Marketing Strategies of China's Self-owned Brand Automobile

作　　者：刘颖[1] 

机构地区：[1]包头职业技术学院,包头014035

出　　处：《价值工程》2015年第3期158-159,共2页Value Engineering

摘　　要：本文通过研究中国自主品牌汽车现状的基础上,展开SWOT分析。可以看出最终谁能在市场上站稳脚跟,关键是在产品品质上下工夫,并且整合资源集中做三五个自主品牌。Based on the current situation of China＇s self-owned brand automobile, this paper carries out SWOT analysis. It can be discovered that it is important to focus on the product quality and intensively develop several self-owned brands by the resource integration to finally gain a foothold in the market.

关 键 词：自主品牌汽车 SWOT分析 市场营销策略 

分 类 号：F426[经济管理—产业经济]