基于射频识别技术的服装零售数据统计应用研究  

Applied research of clothing retail data statistics based on RFID technology

作　　者：於凌[1] 唐颖[1] 

机构地区：[1]生态纺织教育部重点实验室(江南大学),江苏无锡214122

出　　处：《毛纺科技》2014年第12期52-56,共5页Wool Textile Journal

基　　金：教育部人文社会科学研究基金(项目编号:IIYJA760059);江苏省产学研前瞻性联合研究项目(项目编号:SBY201320235);江苏省社科研究应用精品课题(项目编号:12SYC-047)

摘　　要：研究了纺织服装行业零售消费数据的基本情况,分析射频识别(RFID)技术在服装零售行业应用的商业价值。通过实践调查,分析企业对服装消费数据的需求和统计方法,进一步从服装面料、款式造型、色彩特性和消费客流量等方面进行系列数据的采集,最终提出了基于RFID技术的服装特性零售数据统计法,多维度分析了在现代纺织服装商业模式中的具体应用价值,得出在该数据统计应用方法下对当前服装零售行业的管理与发展具有启迪和指导作用。In this paper, the basics situations of retail consumption data of textile and apparel industry are studied and commercial value of RFID technology in clothing retail industry is analyzed. The demand of enterprises for clothing consumption data and statistical method are analyzed through practical investigation. Series of data are collected further from the aspects of fabric, style, color characteristics and consumer number. Finally,a data statistic method of the characteristics of clothing retail is proposed based on RFID technology. Analysis is made of the specific application value in the modern textile and apparel business model from many dimensions. It is concluded that the data statistical method has the functions of enlightenment and guidance in current management and development of clothing retail industry.

关 键 词：RFID 服装 零售数据 商业价值 

分 类 号：TP391.44[自动化与计算机技术—计算机应用技术] F426.86[自动化与计算机技术—计算机科学与技术] F724.2[经济管理—产业经济]