基于消费者视角的中美电动汽车市场对比分析  

Contrastive Analysis of Sino-US Electric Vehicle Market from Consumers＇ Perspective

作　　者：范旭辉[1] 贠强[1] 周伟[1] 赵蕴华[1] 罗勇[1] 赵辉[1] 

机构地区：[1]中国科学技术信息研究所,北京100038

出　　处：《中国科技资源导刊》2014年第5期40-45,共6页China Science & Technology Resources Review

基　　金：国家科技支撑计划课题“电动汽车技术预测及决策支持应用示范”(2013BAG06B04)；国家科技支撑计划课题“电动汽车专题数据库建设”(2013BAG06B02)。

摘　　要：中国、美国电动汽车市场销量的对比表明，中美市场之间存在着巨大差距。通过消费者行为分析找出了影响消费者购买电动汽车的关键因素，并对我国发展电动汽车提出了建议。The comparison of the electric vehicle sales of China and US indicates that the market has a huge gap, not only on the sales and shares, but also at the increasing rate. To find out the inner reason, the article analyses the key factors influencing consumers to buy electric vehicles based on the consumer behavior analysis and the EKB model. We discover that the market has wide differences in diversity of products, Convenience of charging and Purchasing power between China and US which leads the gap in the consumption level. Different with the traditional analysis in view of policy and industry, the article recognizes the difference in market demand based on consumers＇perspective. And relevant Suggestions are put forward for China＇s drive for electric vehicles.

关 键 词：电动汽车 消费者行为 市场销量 影响因素 

分 类 号：F416.471[经济管理—产业经济]