餐饮行业O2O的发展路径及趋势研究  

Research on Development Path and Trend of O2O Model in Catering Industry

作　　者：王乐鹏[1] 李春丽[1] 王颖[1] 

机构地区：[1]上海电力学院经济与管理学院,上海200090

出　　处：《科技广场》2014年第10期166-169,共4页Science Mosaic

摘　　要：餐饮行业涉足O2O时间较早。本文提出了餐饮行业O2O的发展路径、特点,涵盖点评、优惠券、团购、线上订座、电子会员卡等多个关键路径,并对餐饮行业O2O未来发展趋势进行了预测,认为线上订座和电子会员卡代表了行业的未来。Catering industry got involved in O2O model in the early years. This paper has brought out the de-velopment path of the catering industry O2O model which includes comments, coupons, group purchase, online booking and electronic membership card. The paper analyzes its characteristics and trend, and predicts that online booking and electronic membership card are among the most potential services.

关 键 词：发展路径 发展趋势 

分 类 号：F719.3[经济管理—产业经济] F724.6