生物制药企业竞争情报及需求分析  

Competitive Intelligence and Demand Analysis in Biopharmaceutical Companies

作　　者：陈龙[1] 张秀梅[2] 蒋勇青[2] 

机构地区：[1]中国科学技术信息研究所,北京100038 [2]北京万方数据股份有限公司,北京100038

出　　处：《医学信息学杂志》2014年第10期44-48,共5页Journal of Medical Informatics

摘　　要：从竞争环境情报和竞争对手情报两个方面探讨生物制药企业在研发阶段需要关注的外部竞争情报要素,分析生物制药企业在药物发现、临床前试验和临床试验、投入市场3个新药研发阶段所需要做出的决策以及在制定决策时所需要的竞争情报支持。The paper discusses the competitive intelligence external factors that the biopharmaceutical companies need to focus on in R＆D process from the aspects of competitive environment intelligence, competitor inteUigence. It also analyzes the decisions that biopharmaceutical companies need to make in the process of pharmaceutical discovery, preclinical studies and clinical trials, drugs marketing. The competitive intelligence to support decision -making in the above three stages is also represented.

关 键 词：生物制药 药品研发 竞争情报 

分 类 号：F426.72[经济管理—产业经济]