RFID新技术模式下的服装消费数据统计研究  

Research on RFID Technology to Clothing Retail Data Based on a New Model

作　　者：於凌[1] 唐颖[1] 

机构地区：[1]江南大学生态纺织教育部重点实验室

出　　处：《纺织导报》2014年第11期86-88,共3页China Textile Leader

基　　金：教育部人文社会科学研究基金(IIYJA760059);江苏省产学研前瞻性联合研究项目(SBY201320235);江苏省社科研究应用精品课题(12SYC-047)

摘　　要：RFID无线频射技术在服装零售业的应用是目前国内外服装市场需求的产物。本文探究了服装品牌市场对RFID技术的实践运用现状,设计了以RFID技术为核心的数据统计新模式,并从客流监控、消费者选择、消费者试衣、消费者购买等多维度分析服装卖场的消费数据,得出现行服装卖场消费数据统计分析的策略,对当前服装设计与市场推广具有应用价值。The application Of RFID radio frequency technology in the clothing retail industry is the outcome of clothing market demand at home and abroad. In this paper, the application situation of RFID technology in clothing brand markel was explored： A new mode with RFID technology as core data statistics was designed. The consumption data of clothing marketplaces from many dimensions, including customer flow monitoring, consumer choice, fitting of consumers and consumer purchase were analyzed. It was concluded that the current statistical analysis strategy of the consumption data of clothing marketplaces was of application value for the current clothing design and market promotion.

关 键 词：RFID 新模式 服装 消费数据 

分 类 号：TP391.44[自动化与计算机技术—计算机应用技术] F426.86[自动化与计算机技术—计算机科学与技术]