论鄂西地区旅游文化产业的发展思路——以旅游目的地营销策略为视角  

On Tourism Culture Development in the West of Hubei Province——in the view of the tourism destination marketing strategy

作　　者：李文璟[1] 刘瑛[1] 

机构地区：[1]郧阳师范高等专科学校数学与财经系,湖北十堰442000

出　　处：《郧阳师范高等专科学校学报》2014年第5期75-80,共6页Journal of Yunyang Teachers College

基　　金：湖北省教育厅科研青年项目"鄂西旅游营销策略研究"(项目编号:Q20135002)

摘　　要：旅游目的地的构成要素主要包括旅游吸引物、旅游服务设施、旅游基础设施、旅游管理机构。众所周知,鄂西地区旅游资源丰富,但因存在旅游吸引物吸引力不足、旅游服务设施落后、旅游基础设施不完善和旅游管理机构之间缺乏有效的协作机制等问题,一直未能跻身最受欢迎的国内旅游目的地之列。在实施"鄂西生态文化旅游圈"这一战略构想的过程中,采取旅游目的地营销策略,有助于实现鄂西地区旅游文化产业的跨越式发展。为此,应提升旅游吸引物的吸引力、健全旅游服务设施体系、加快旅游基础设施建设、建立有效的旅游管理协作机制。The elements of tourism destination including tourism attractions,tourism services,tourism infrastructure,tourism management mechanism.The west of Hubei Province boasts of the rich tourism resources,but due to the existence of tourist attraction,tourist service facilities are backward,lacking complete tourism infrastructure and tourism management the lack of effective cooperation mechanism and other issues,has failed to rank among the most popular domestic tourist destination columns.In the process of the implementation of ＂ West Hubei Eco-cultural Tourism Circle＂ the strategy,take the tourism destination marketing strategy,help to realize the great leap forward development of industry tourism culture in west of Hubei province.Therefore,should enhance the attraction of tourism attraction,sound system,tourism service facilities to speed up the tourism infrastructure construction,establishing tourism management an effective cooperation mechanism.

关 键 词：鄂西地区 旅游目的地 营销策略 

分 类 号：F590[经济管理—旅游管理]