“宜荆荆”区域红色旅游发展对策研究  

Study on Red Tourism Development Countermeasures in “Yi-Jing-Jing” Region

作　　者：卢小琴[1] 吴倩妮[1] 

机构地区：[1]长江大学园艺园林学院,湖北荆州434025

出　　处：《长江大学学报（自科版）（中旬）》2014年第10期23-26,31,共5页Journal of Yangtze University(Nature Science Edition)

基　　金：湖北省教育厅人文社会科学研究项目(13g189)

摘　　要：宜昌、荆州、荆门构成的"宜荆荆"城市群具有良好的地理区位、经济基础和人文环境优势,而且红色旅游资源知名度高、分布密集、历史意义突出。但是目前该区域红色旅游还处于各自为战的状态,加之景区旅游营销宣传不足,使得"宜荆荆"红色旅游发展势头显得后劲不足。提出应实行区域合作,开展联合营销,打造"红色水乡"形象,营造红色旅游环境,将民俗文化与红色旅游相融合,大力开发红色旅游商品,实现其由革命圣地向旅游胜地的转化。The'Yi-Jing-Jing'region consists of Yichang,Jingzhou and Jingmen City of the Hubei Province and has excellent geographical position,economic foundation and cultural environment.Especially its red tourism resources have some characteristics such as great popularity,intensive distribution,prominent historical significance.But at present the red tourism in this region is still in a fragmented state,and tourism marketing propagation is insufficient.The'Yi-Jing-Jing'red tourism development seem to be losing steam.There should be regional cooperation,more promotions,creating the red tourism environment,combining folk culture with the red tourism and developing red tourism commodities to achieve the transformation from the revolutionary sites to the tourism resort.

关 键 词：红色旅游 旅游开发 “宜荆荆” 区域合作 

分 类 号：F592.7[经济管理—旅游管理]