吉安市井冈蜜柚品牌提升SWOT分析  

SWOT Analysis of Promoting Jinggang Pomelo Brand in Ji'an City

作　　者：何澄星[1] 吴欣荣 

机构地区：[1]江西省农业科学院,江西南昌330200 [2]江西省南昌县农业局,江西南昌330200

出　　处：《江西农业学报》2014年第11期139-141,147,共4页Acta Agriculturae Jiangxi

摘　　要：对江西省吉安市"井冈蜜柚"区域品牌进行了介绍,分析了"井冈蜜柚"的发展现状,并在此基础上对吉安市"井冈蜜柚"区域品牌发展战略进行了系统的SWOT分析,最后提出了提升吉安市"井冈蜜柚"区域品牌的相关策略。This article introduced the regional brand of Jinggang pomelo in Ji’ an city of Jiangxi province, and analyzed the developmental status of Jinggang pomelo.On this basis, this paper conducted systematic SWOT analysis of the development strategy of Jinggang pomelo regional brand in Ji＆#39;an city, and finally presented correlative strategies for promoting Jinggang pomelo brand in Ji’ an city.

关 键 词：吉安市 井冈蜜柚 区域品牌 提升策略 

分 类 号：S666[农业科学—果树学]