基于计划行为理论的农户安全蔬菜种植意愿研究  

Study on safety vegetable growing intention of farmers based on the theory of planned behavior

作　　者：项朝阳[1] 孙慧[1] 

机构地区：[1]华中农业大学经济管理学院/湖北农村发展研究中心,湖北武汉430070

出　　处：《广东农业科学》2014年第18期176-181,共6页Guangdong Agricultural Sciences

基　　金：国家社会科学基金(12CJY058);教育部人文社会科学研究基金(10YJZ-790290)

摘　　要：以计划行为理论为依据,加入种植习惯这一新的变量,构建了农户安全蔬菜种植意愿模型。通过对湖北省226家农户的调查研究发现,种植态度、主观规范、知觉行为控制和种植习惯对农户安全蔬菜的种植意愿具有显著正向影响,种植态度在主观规范和种植习惯与种植意愿之间的关系中具有部分中介作用,不断优化农户种植习惯是在农业产业结构调整过程中提高农户安全蔬菜种植意愿的重要途径。Based on the theory of planned behavior, this paper added the plant habit as a new variable and built the farmers’ planting willingness model of safe vegetable by the investigation of 226 farmers in Hubei. The results showed that planting attitude, subjective norm, perceived behavioral control and plant habits had significant positive impacts on farmers’ planting willingness of safe vegetable. In additional, planting attitude played mediating role in the relationship between subjective norms, planting habits and planting willingness. Constantly optimizing farmers’ planting habits was an important way to improve farmers’ planting willingness of safe vegetable during the process of agricultural structure adjustment.

关 键 词：计划行为理论 安全蔬菜 种植意愿 路径模型 

分 类 号：S63[农业科学—蔬菜学] F326.13[农业科学—园艺学]