基于“才力事件”的社会网络舆情结构分析  

A Structural Analysis of Public Opinion on Social Networks Based on the “Caili Incident”

作　　者：刘春华[1] 李祥飞[2] 

机构地区：[1]天津体育学院人事处,天津300381 [2]天津大学管理与经济学部,天津300072

出　　处：《南京体育学院学报（社会科学版）》2014年第5期46-51,71,共7页Journal of Nanjing Institute of Physical Education

基　　金：教育部人文社会科学研究规划青年基金项目"基于DEA和SEM双重模型的我国政府基本公共文化体育职能的绩效评价"(编号:13YJC890024);国家体育总局体育哲学社会科学研究项目"我国退役运动员再就业因素;政策及机制研究"(编号:1872SS13033);天津市高等学校人文社会科学研究项目"政府体育政策及效率评价"(编号:20142609)

摘　　要：社会网络分析作为分析社会结构研究的新范式,是对不同个体关系结构的探求。本文以2012年"才力事件"为例,运用社会网络分析法(SNA)研究体育事件舆情传播的网络拓扑图、结构特征和关键节点,探寻体育网络舆情传播的网络结构、节点位置和相互关系对信息传播路径、传播速度以及传播范围的影响问题,揭示体育事件网络舆情传播的动力机制和网络舆情演变规律,为体育事件舆情管理、政策调控提供理论依据和政策支持。研究发现:体育事件网络舆情传播具有互动网状结构,整体网络凝聚力较小,节点间较为分散,而且整体网络度与信息传播速度一般,具有多中心多主体化的结构特征;"弱关系"在信息传播中也具有重要作用。Social network analysis,as a new research model for analyzing the social structure, explores the structure of the relationship between different individuals. Taking for example the ＂Caili Incident＂ that happened in 2012, this paper employs Social Network Analysis to study network topology, structure features and significant nodes of the spreading of public sentiment in sports events. It also explores how the network structure, modal points and inter-relationships of public sentiment spreading of sport news online affect the route, speed and range of information spreading, and reveals how public sentiment in sports incidents evolves. The aim of the paper is to provide theoretical reference and policy support for the management of public sentiment in sport events and policy control. The study finds that the spreading of network public opinion in sport incidents had an interactive network structure, with weak overall cohesion ,high dispersion between nodes, medium overall network density and speed of information dissemination, and multiple centers and multiple subjects;that ＂weak ties＂ also had an important role in the dissemination of information.

关 键 词：体育事件 舆情传播 社会网络结构 社会网络分析 

分 类 号：G80-05[文化科学—运动人体科学]