忻州城市品牌形象塑造研究  

Study on Urban Brand and Image Building of Xinzhou

作　　者：孟宏宇[1] 徐新民[1] 

机构地区：[1]内蒙古师范大学,内蒙古呼和浩特010022

出　　处：《忻州师范学院学报》2014年第5期41-45,共5页Journal of Xinzhou Teachers University

摘　　要：在我国城镇化进程中,城市品牌塑造成为诸多城市发展面临的重要问题,它关系着一个城市发展的潜在动力和生机。忻州地处内陆山西省,在近几年扩建新城、改造旧城的过程中,如何准确定位城市形象、打造城市品牌显得尤为重要。文章着眼于"城市品牌"和"城市形象",针对忻州的特色资源,挖掘和梳理忻州区域要素,讨论忻州打造城市品牌形象的现实意义,进而提出忻州如何塑造城市形象的问题。In the process of urbanization in China,urban brand building,concerning the potential power and vitality of a city,has become an important issue encountering many developing cities. Xinzhou is located in inland Shanxi Province and how to accurately orientate urban image and build urban brand is of great significance in its recent process of old city regeneration and new city expansion. This paper focuses on＂urban brand＂and＂urban image＂,digs and combs Xinzhou regional factors according to its characteristic resources,discusses the practical significance of Xinzhou brand building and then proposes the issue regarding how to build Xinzhou image.

关 键 词：忻州 城市品牌 城市形象 

分 类 号：F293[经济管理—国民经济]