电子商务优质制造商评价指标体系与方法研究  

Research on Evaluation Factors System and Method of Superior E-commerce Manufacturer

作　　者：孙兆洋[1,2] 刘颖[1] 程越[1] 隋媛[1] 王志民[1] 曹新九[1] 任冠华[1] 咸奎桐[1] 

机构地区：[1]中国标准化研究院 [2]清华大学

出　　处：《中国标准化》2014年第11期55-59,共5页China Standardization

基　　金：国家科技支撑计划课题(项目编号:2012BAH35F00)"全程电子商务关键技术标准研究及应用示范"(课题编号2012BAH35F01)资助

摘　　要：本文讨论了电子商务环境下对优质制造商的评定准则,提出了优质制造商评价框架,重点讨论了制造商资质、企业规模、产品研发、产品质量、产品营销、客户服务、信用与荣誉、企业社会责任等八个评价要素和若干关键指标,并提出了具体的评价方法。This paper discusses the standards for evaluating the superior e-commerce manufactures within the e-commerce environment, and presents the evaluation framework. It focuses on the eight evaluation factors including manufacture’s qualification, enterprise scale, product R＆D, product quality, product marketing, customer service, credit and honor, social responsibility, etc., as well as other key indicators, and gives out the evaluation method.

关 键 词：电子商务 优质制造商 评价 

分 类 号：F724.6[经济管理—产业经济] F279.2