基于Siebel CRM的电信业务的设计与实现  

Design and Application of Siebel CRM in Telecom Business

作　　者：刘路[1] 段莹[2] 

机构地区：[1]郑州航空工业管理学院实验室管理处,郑州450046 [2]郑州航空工业管理学院计算机系,郑州450046

出　　处：《计算机与数字工程》2014年第11期2206-2211,共6页Computer & Digital Engineering

摘　　要：随着企业的发展、信息技术的进步,以"客户为中心"的口号成为众多企业的经营理念;客户就是市场,逐渐成为企业竞争的唯一导向。针对传统客户关系管理系统的不足,利用Siebel系统在CRM中的优势,设计出电信业的客户关系管理系统(CRM);利用Siebel CRM系统对其它系统的强大的支撑,实现电信业的系统集成,完全实现电信业的自动化经营;最终实现电信业的"以客户为中心"的理念,达到电信业存量经营的目标。With the development of enterprises, and the advances in the information technology, the slogan of ＂Cus- tomer-Centric＂ has become the business philosophy of many enterprises. ＂The customer is the market＂ is becoming the only enterprise competition-oriented. For the shortage of traditional customer relationship management system, taking the advan tage of the Siebel on the CRM system, a telecomm CRM of Siebel is designed. Based on the Siebel CRM, the telecom system integration is realized, the automation of business is achieved. Finally, it realizes the ＂CustomeFCentric＂, and achieves the stock management of teleeom business.

关 键 词：电信业务 客户关系管理 SIEBEL 集成 存量经量 

分 类 号：TP391[自动化与计算机技术—计算机应用技术]