国内酒文化旅游研究现状分析及展望  

Analysis of the Present Situations of Wine Culture-oriented Tourism in China and Its Development Prospects

作　　者：孟宝[1,2,3] 郭五林[1,3] 尹奇凤[1,4] 杨龙[5] 

机构地区：[1]宜宾学院,四川宜宾644000 [2]中国酒史研究中心,四川宜宾644000 [3]宜宾学院中国酒文化研究中心,四川宜宾644000 [4]宜宾学院经济与管理学院,四川宜宾644000 [5]四川旅游学院工商系,四川成都610100

出　　处：《酿酒科技》2014年第11期104-110,共7页Liquor-Making Science & Technology

基　　金：四川省教育厅青年基金项目(11SB102);四川省2013年第一批科技计划项目(软科学项目)(2013ZR0100)

摘　　要：酒文化旅游是当前文化旅游研究和实践的一大热点。通过文献检阅和分析,系统归纳了当前国内酒文化(白酒、葡萄酒、啤酒和黄酒)旅游现状及存在的问题。对酒文化的传承和创新不足;对酒文化旅游开发不够重视;酒文化旅游经济、社会效益不够突出;酒文化旅游开发缺乏国际化视野。未来的中国酒文化旅游需要加强对中国酒文化的系统研究,在借鉴和创新的基础上构建中国酒文化旅游的特色模式,实现把酒文化旅游打造成中国旅游一大名片的战略目标。Wine culture-oriented tourism is a hot topic in culture-oriented tourism research and practice at present. Through literature review and analysis, the present situations and the existed problems of wine culture-oriented tourism in China were summed up systematically as follows：in-sufficient inheritance and innovation of wine culture, insufficient emphasis on the development of wine culture-oriented tourism resources, un-satisfactory economic and social benefits produced by wine culture-oriented tourism, and the lack of international view in the development of wine culture-oriented tourism. In order to fulfill the strategic goal of building wine culture-oriented tourism as the famous brand of Chinese tourism, we should strengthen systematic research on Chinese wine culture and then construct the characteristic patterns of Chinese wine cul-ture-oriented tourism based on reference and innovation.

关 键 词：白酒文化 葡萄酒文化 啤酒文化 黄酒文化 旅游开发 研究进展 

分 类 号：F592[经济管理—旅游管理] TS971[经济管理—产业经济]