从新媒体标题看网络语言规范化问题——以手机新浪网和凤凰网同“事”异“题”现象为例  

Survey of Network Language Standardization—— Comparative Study of Headlines on Mobile Phone Sina.com.cn and Ifeng.com

作　　者：施晓风[1] 

机构地区：[1]齐鲁师范学院文学院,山东济南250013

出　　处：《广州广播电视大学学报》2014年第5期77-80,110-111,共4页Journal of Guangzhou Open University

摘　　要：手机新浪网和手机凤凰网制作新闻标题的同"事"异"题"现象,反映了两大商业新闻网站在标题编写上关于内容侧重点,常用表达句式,对新闻标题功能的体现方式等诸多差异,也展现了新闻标题的丰富性以及灵活多变性,符合当下信息爆炸的社会现状,迎合了社会政治经济快速发展对新媒体扩张的需要。同时,基于网络新闻实时更新和方便快捷的特质,也对网络语言文字规范化问题提出了挑战,如何有效监控、及时修正、准确评价手机网络传媒的语言文字运用情况,是需要进一步研究的问题。It is a phenomenon worthy of note that the same news would appear with a different headline on two major commercial websites, mobile phone sina.com.cn and Ifeng.com. Such reflects their divergent approaches to dealing with the news' focus, expression and function etc. In addition, it displays the news title's idiosyncrasy of richness and flexibility, whichis in line with the current information explosion, and caters to the need of new media expansion in the rapid development of politics and economy. However, owing to the fact that netnews is characterized by real time updatedness, convenience and quickness, standardization of its language has become a problem. It is thus an issue that needs more studies to effectively monitor, timely correct, and accurately evaluate the language used by network media.

关 键 词：手机版新闻 标题 新浪网 凤凰网 

分 类 号：H15[语言文字—汉语]