基于中年男性偏好的手机图标设计特征研究  

Cellphone Icon Design Features Based on the Preference of Middle-Aged Men

作　　者：陈嬿 辛向阳 陈香 

机构地区：[1]江南大学,无锡214122

出　　处：《包装工程》2014年第22期27-31,共5页Packaging Engineering

基　　金：2012年度江苏省教育厅高校哲学社会科学研究基金一般项目(2012SJD760048)

摘　　要：目的对中年男性偏好的手机图标设计特征进行分析研究。方法对中年男性手机用户进行细分,选择其中占多数的用户作为目标群体进行手机图标偏好调研,调研具体采用问卷调查、访谈与行为观察等方法进行。结论根据对手机功能的不同学习能力和态度,中年男性群体可分为手机保守派、手机小学生、手机达人和手机博士共4类典型手机用户;其中占多数的手机保守派和手机小学生群体都属于手机初级用户,他们偏好的手机图标具有典型的功能性、情感性和美感特征;这些设计特征与用户需求之间存在着紧密联系。Objective Analyze the design features of cellphone icons preferred by middle-aged men.Methods Middle-aged men were divided to several different kinds of cellphone users through classified research.The majority of them were chosen as the target group for cellphone icon preference survey.Questionnaire,interview and behavioral observation were adopted as methods in the process.Conclusion Based on middle-aged men’ s different ability of learning cell functions and their corresponding attitude,this group is divided into 4 types for description.They are：cellphone conservatives,cellphone pupils,cellphone experts and cellphone doctors.Among the 4 types,naive users are chosen as the target group to survey their cellphone icon preference.The functionality,emotionality and features of aesthetic feeling of their preferred cellphone icons are summarized.There is close relationship between these features and the users’ demand.

关 键 词：用户体验 中年男性 手机图标 需求价值 社会角色扮演 

分 类 号：TB472[一般工业技术—工业设计]