海南休闲农业整合营销策略探析  

Analysis of Integrated Marketing of Leisure Agriculture in Hainan

作　　者：张晓东[1] 林敏霞[1] 邱美欢[1] 张洪溢[1] 王祝年[1] 

机构地区：[1]中国热带农业科学院热带作物品种资源研究所,海南儋州571737

出　　处：《热带农业工程》2014年第4期27-29,共3页Tropical Agricultural Engineering

基　　金：非营利性科研机构改革专项启动项目"农业科研院所开发工作管理研究"(No.PZS-201222)

摘　　要：随着休闲农业在国内外的蓬勃发展,海南也开始了休闲农业的有益尝试,但是缺乏特色和市场竞争力,休闲农业的整合营销已经成为旅游城市之间提高竞争力的重要手段。因此,本文分析海南休闲农业营销过程中存在的问题,提出了海南休闲农业整合营销的策略,以此提高海南休闲农业的形象,提高城市的竞争力,促进海南经济和文化的繁荣发展。With the vigorous development of the leisure agriculture at home and abroad, it is a good attempt to have started the leisure agriculture in Hainan. However, the leisure agriculture in Hainan was still lack of characteristics and market competitiveness. The integrated marketing of leisure agriculture has been an important means of improving the competitiveness among the tourism cities. Therefore, this article combined with the existing problems in the process of leisure agriculture marketing and put forward the concrete strategy of integrated marketing of leisure agriculture in Hainan. This measure will improve the leisure agriculture image of Hainan, and also improve the competitiveness of this city to promote the development of economic and cultural prosperity.

关 键 词：休闲农业 整合营销 竞争力 

分 类 号：F302.2[经济管理—产业经济]