宋代传播生态对柳词传播的影响  

The Influences of the Ecology in the Song Dynasty on Liu Yong' s Ci

作　　者：路善全[1] 张建情 翟强[1] 刘倩[1] 

机构地区：[1]武夷学院传媒与动漫学院,福建武夷山354300 [2]中国新闻出版报福建记者站,福建福州350100

出　　处：《武夷学院学报》2014年第4期1-4,共4页Journal of Wuyi University

基　　金：国家教育部社科基金项目(13YJA720012);福建省教育厅社科项目(JA11268S)

摘　　要：宋代婉约词人柳永创作的作品在社会上的传播,深受其时传播生态的影响。传播生态由传播外生态、传播内生态、传播新生态等组成。传播外生态从政策、传播人和消费层面促进了柳词的传播,传播内生态造就了柳词传播的多维化,传播新生态累积成柳词的轰动效应。The dissemination of the graceful works created by Song Dynasty poet Liu Yong in the community is no doubt deeply influ-enced by the ecology of their dissemination at that time. The ecology of dissemination includes the outer ecology, the inner ecology and the new ecology. The outer ecology influences their dissemination through such aspects as government policies, the disseminators and the consumers.And the inner ecology causes the diversification of their dissemination. And the accumulating effects of the new ecology enable their popularity.

关 键 词：柳永 宋代 传播生态 影响 

分 类 号：I207.23[文学—中国文学]