文化品牌在医院文化传承与创新中的功能作用:以新华TV为例  

Function of culture brand in the cultural inheritance and innovation——taking Xin hua TV as an example

作　　者：顾琦静[1] 陆彩凤[1] 顾斌[1] 肖斌[1] 黄强[1] 

机构地区：[1]上海交通大学医学院附属新华医院

出　　处：《中国医院》2015年第1期50-51,共2页Chinese Hospitals

基　　金：2012年上海交通大学医学院党建研究会课题(DJ201205)

摘　　要：目的:通过探索文化品牌新华TV在医院文化传承与创新中更加有效的功能作用,从而加强医院文化建设,促进医院可持续发展。方法:通过问卷调查法、座谈法与访谈法等研究新华TV在医院文化传承与创新中的功能作用。结果:目前新华TV在受众面、制作团队组成、发挥的作用等方面取得了一定成果,但仍然存在一些不足。结论:探索建立神经反射弧机制、合理扩大受众范围、探索团队四维模式,使新华TV成为医院文化传承与创新的还原剂、润滑剂和氧化剂。Objectives： By exploring the more effective function of the cultural brand of Xinhua TV in the cultural inheritance and innovation in hospital to strengthen the construction of hospital culture, promote the sustainable development of the hospital. Method：The function of Xinhua TV in the cultural inheritance was analyzed by questionnaire survey and interview. Results： It has got some active results on audience coverage, team building and communication and shortages are also some problems. Conclusions： It needs to establish mechanism of nerve reflex arc, expand the scope of the audience, explore the four-dimensional mode team to make the Xinhua TV as reducing agent, oxidizing agent, stabilizer of the inheritance and innovation of hospital culture.

关 键 词：医院文化 文化品牌 新华TV 

分 类 号：R197.32[医药卫生—卫生事业管理]