驻马店地名文化品牌的开发与利用  

Development and Utilization of Geographical Names Culture Brand in Zhumadian

作　　者：张琦[1] 

机构地区：[1]黄淮学院,驻马店463000

出　　处：《价值工程》2015年第4期193-194,共2页Value Engineering

摘　　要：驻马店拥有丰富的地名人文资源,如何对其进行开发和利用一直是当地政府思考的重要问题。受地名与商品或服务结合情况的影响,驻马店在进行地名文化品牌的开发与利用时,应该根据不同地名人文资源的性质,规范地名人文资源的保护与开发工作。Zhumadian has a wealth of cultural resources of geographical names, how to develop and utilize them is an important issue considered by the local government. Under the influence of the combination of geographical names, goods or services, Zhumadian should standardize the protection and development of geographical names culture brand according to the nature of different geographical names human resources in the development and utilization of culture brand names in Zhumadian.

关 键 词：驻马店 地名文化 开发 

分 类 号：F592.7[经济管理—旅游管理]