城市居民体育文化消费新走向——以山西为例  

New Trend of Urban Residents' Sports Culture Consumption——A Case Study of Shanxi

作　　者：刘颖[1] 

机构地区：[1]山西传媒学院公共体育部,山西榆次030619

出　　处：《成都体育学院学报》2014年第12期53-57,共5页Journal of Chengdu Sport University

基　　金：山西省科技厅2013年山西省软科学研究项目(2013041074-04)

摘　　要：城市居民的体育文化消费是一个动态发展的过程。研究采用文献资料法、问卷调查法、访谈法、逻辑分析法、数理统计法,在对山西体育文化消费环境进行分析的基础上,重点对山西城市居民体育文化消费走向进行研究。研究结果表明:城市居民体育文化消费整体而言逐步向主动、多元、精神层面转变;消费需求呈现出差异性和层次性,理性消费成份明显;消费群体年龄趋向于中青年,老年群体消费比例不断上升;消费结构实现升级,消费领域得到延伸与拓展;体育旅游倾向于"绿色、健康、环保"的微旅游,航空旅游潜在需求旺盛;预期消费需求趋向于多样化、复杂化和高级化。Urban residents’ sports culture consumption is viewed as a dynamic process. The sports culture con-sumption trend of urban residents in Shanxi Province is discussed herein by using the methods of literature reviews, questionnaire, interview, logical analysis and mathematical statistics on the basis of analysis on its environment. The result shows that the overall trend of sports culture consumption is transforming towards a more active, diversified and spiritual mode. Consumption demand demonstrates otherness and hierarchy with obvious rational characteristics. The consumption ages tilt to the young and middle aged with ever increasing ratio of the elderly group. The consumption structure has been upgraded with consumption areas becoming more extended and expanded. Sports tourism indicates the tendency of micro-tourism with green, healthy and environmentally-friendly features. Air travel has shown its poten-tial demand and expected consumption demand will be more diversified, complicated and upscale.

关 键 词：体育文化消费 新走向 城市居民 山西 

分 类 号：G80-05[文化科学—运动人体科学]