基于SWOT分析的平乐县乡村旅游发展研究  

On the Development of Pingle County's Rural Tourism Based on SWOT Analysis

作　　者：牛素平[1] 王力峰[1] 

机构地区：[1]桂林理工大学旅游学院,广西桂林541004

出　　处：《梧州学院学报》2014年第4期16-21,共6页Journal of Wuzhou University

摘　　要：在全面建设社会主义新农村的大背景下,乡村旅游正在迅速发展。各地纷纷推出的乡村旅游产品,既有助于社会主义新农村的发展,又带动了地方相关产业的发展,给乡村带来了良好的经济、社会、环境效益。文章以平乐县为例,运用SWOT分析方法,对平乐县乡村旅游的发展优势、劣势、机遇、挑战进行分析,并对平乐县乡村旅游的发展提出建议。In the background of building a new socialist countryside, rural tourism is developing rapidly. Rural tourism products have been offered around the whole country, which not only contributes to the development of a new socialist countryside but also promotes the development of related industries, bringing some good economic, social and environmental benefits to the villages. Taking Pingle County as an example, this paper analyzes in the method of SWOT the advantages, disadvantages, opportunities and challenges of Pingle County＇s rural tourism development. Finally, it puts forward some suggestions for the development of rural tourism in Pingle County.

关 键 词：SWOT分析 平乐县 乡村旅游 

分 类 号：F719[经济管理—产业经济]