论全渠道零售对电商物流的影响  

Influence of Whole Channel Retailing on E-businesses

作　　者：范丽君[1] 

机构地区：[1]哈尔滨师范大学管理学院,黑龙江哈尔滨150025

出　　处：《物流技术》2014年第11期24-27,共4页Logistics Technology

摘　　要：全渠道零售给传统零售业带来一场新的革命,也给我国的电子商务物流带来无限商机和巨大的影响。讨论了全渠道零售与传统零售的区别,并分析了全渠道零售时代电商物流面临的机遇与挑战,最后论述了电商物流未来发展的趋势以及发展策略。In this paper, we discussed the difference between the whole channel retailing and the traditional retailing practices, analyzed the challenge and opportunity presented to the e-businesses in the whole channel retailing era, and at the end, discussed the trend of the development of the e-commerce logistics industry.

关 键 词：全渠道零售 电子商务 物流 供应链 

分 类 号：F713.365.1[经济管理—产业经济]