物流与电商企业结合的物流网络外部性探讨  

Discussion on Logistics Network Externality in Combination of Logistics and E-business Enterprises

作　　者：付岩岩[1] 

机构地区：[1]平顶山学院,河南平顶山467000

出　　处：《物流技术》2014年第11期149-151,共3页Logistics Technology

摘　　要：从网络外部性相关理论出发,对网络外部性环境所包含的内容进行了详细阐述,在此基础上深入分析了网络外部性环境下对物流企业所产生的主要影响,同时介绍了实现物流与电商企业结合的关键因素。由实际出发,提出物流企业进行差异化营销的三个核心环节:创新自营物流、虚拟化协同和分工细化,以充分利用物流网络的外部性特征。In this paper, starting from the theory on network externality, we analyzed in-depth the major impacts produced by the logistics enterprise under the network externality environment, then introduced the key factors in the combination of the logistics and e-business enterprises, and next, from a practical perspective, proposed the three core links in the differentiated marketing strategy of the logistics enterprises.

关 键 词：物流企业 电商企业 网络外部性 

分 类 号：F252[经济管理—国民经济]