“海代”正规化革命  

How to Start Cross-border E-commerce?

作　　者：朱伟[1] 

机构地区：[1]《中国海关》编辑部

出　　处：《中国海关》2014年第12期82-82,13,共1页

摘　　要：刚刚过去的11月真是惊心动魄，先是双11当天，淘宝全天销售额达到了571亿元，接着剁手族们又迎来西方传统购物季“黑色星期五”。网络购物狂欢从国内蔓延到海外。今年的“黑五”，无论从电商平台的参与数量．还是国内消费者的购买力，都可说是一场空前的跨境狂欢，甚至有媒体称其为“跨境电商”的中国首秀。The cross-borderonline business has begun to exuberate in 2014, as thecross-border payment andinternational logistics keepincreasing, and the country'sregulations on cross-borderbusiness become clearer. In February, TMall Global wentonline. Two months later,SF Buy launched its cross-border business. In August,Amazon settled a basementin Shanghai Pilot Free TradeZone. There seems to be atrend that the e-commerceleaders have become tooimpatient to carve up theonline cross-border market. They have good reasonsto be so hasty. Taobao, thebiggest online businessplatform in China, sawa transaction value ofRMB 57.1 billion on the'Double-11 ' day. Theorders came from 217 countries or regions, with 278 million packages ordered.Soon after that, the Americancompanies got a rapidergrowth on the 'Black Friday' than on Thanksgiving, one ofthe most important holidaysin the U.S. and Canada. Thefamous online-businesstycoon, eBay, enjoyed a year-on-year sales growth of 27%that day. Its main rival Amazongrew by 24% compared to the same period. Many Chinese companies also tried their best to grab shares of the overseas market on thatFriday. It seems very hard for a company to stand by when the online business keeps soaring, as many enterprises have realized. How to start the first step on the way to cross-border e-commerce? Here' s the guidance.

关 键 词：正规化 革命 网络购物 西方传统 销售额 国内 购买力 消费者 

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