eMBMS的业务应用及商业模式研究  

Study on Applications and Business Models of eMBMS

作　　者：秦丹丹[1] 仝建刚[1] 王铮[1] 毕家瑜[1] 

机构地区：[1]中国电信股份有限公司上海研究院,上海200122

出　　处：《电信科学》2014年第12期22-27,共6页Telecommunications Science

摘　　要：首先介绍了eMBMS业务概念,分析了直播业务和推送业务的具体业务应用场景,其次分析了eMBMS业务的整个产业链、收费模式、内容聚集方式、业务管理需求、业务推广策略,最终提出平台模式是业务初期的最佳商业模式,并结合内容模式的优势提出开发电信运营商统一客户端,加强电信品牌营销。eMBMS business concept was first introduced to analyze the specific business application scenarios of live services and push services, followed by analysis of the whole industrial ecosystem, charging model, content aggregation methods, business management requirements, and business promotion strategy. It was proposed that the platform model was the best business model in the primary stage. In addition, combined with the advantages of the content model, developing telecom operators＇ unified client was proposed in order to strengthen telecom operators＇ brand marketing.

关 键 词：eMBMS业务应用 商业模式 视频业务 

分 类 号：TN925.93[电子电信—通信与信息系统]