基于消费心理学的马尾绣创新设计产品研究  

Study on Creative Design Products of Horsetail Embroidery Based on Consumer Psychology

作　　者：张超[1] 朱晓君[1] 果霖[2] 

机构地区：[1]贵州大学艺术学院,贵州贵阳550003 [2]云南农业大学,云南昆明650201

出　　处：《河西学院学报》2014年第6期96-100,共5页Journal of Hexi University

基　　金：2011年度国家社科基金艺术学项目"贵州三都水族马尾绣艺术非物质文化遗产保护与开发研究"(11CG126);2009年度贵州省教育厅高校人文社会科学研究专项项目(09ZX013);2010年贵州大学人文社科校级青年项目(GDWQ2010040)

摘　　要：文章在探讨贵州三都水族马尾绣非物质文化艺术遗产的基础上,从消费心理学理论出发,分析了过去以传统功能为主的马尾绣产品已不能满足现代消费者的心理需求。为实现马尾绣的可持续发展以及保护与传承,必须让古老的马尾绣非物质文化艺术遗产与现代文化与科技有机融合,对其重新构思或创新设计,使马尾绣在现代产品的应用中既彰显传统文化的魅力,又满足崇尚和彰显个性的现代消费者的心理需求,从而引起社会各界对马尾绣非物质文化艺术遗产的关注,使其既能得到更好地保护和传承,又能为贵州省区域经济的协调发展以及社会文化的发展发挥特有的价值。This paper discussed the Shui ethnic group＇s horsetail embroidery of intangible cultural art heritage,from theory of the consumer psychology,analyzed the horsetail Embroidery products that was previously based on traditional functions now could not satisfied the psychological demand of modern consumers. For sustainable development and better preserving of horsetail embroidery in modern times,it is vital to integrate the ancient horsetail embroidery of intangible cultural art heritage with modern culture and technology. So rethinking or creative designing is a way to meet the increasing consumption and psychological needs of the modern consumers who has manifested personality. It makes the horsetail embroidery shows the charm of traditional culture in modern products. Thus,it could catch the social attention,and it does not only benefit to the sustainable development and better preserving of horsetail embroidery in modern applications,but also improves economic results,realizes the values of regional economic and social culture development in our province.

关 键 词：消费心理学 马尾绣 产品 创新设计 

分 类 号：J523.6[艺术—艺术设计]