基于波特五力模型的景德镇陶瓷文化创意产业基地竞争分析  

Analysis of Jingdezhen Ceramic Creative Culture Industry Base Based on the Potter's Five Powers Model of Competition

作　　者：许剑雄[1] 余慧 

机构地区：[1]景德镇陶瓷学院工商学院,江西景德镇333403 [2]景德镇市市委办公室,江西景德镇333403

出　　处：《陶瓷》2014年第12期33-37,共5页Ceramics

摘　　要：景德镇陶瓷文化创意产业基地在发展的过程中虽然取得了一定的成绩,但也面临着来自各方的竞争压力,笔者立足景德镇陶瓷文化创意产业基地的竞争现状,借助波特五力模型对其竞争压力进行分析,进而提出其提升竞争力的对策及建议。Jingdezhen ceramic cultural and creative industry base in the development process has made some achievements, but also faces the competition pressure from all sides, competition situation based on the Jingdezhen ceramic cultural and creative industry base, with the help of Potter＇s five forces model to analyze the pressure of competition, and puts forward the countermeasures and suggestions to enhance the competitiveness of the.

关 键 词：陶瓷文化创意 产业基地 五力模型 

分 类 号：TQ174.1[化学工程—陶瓷工业]