我国农村电子商务产业集群形成及演进机理研究  

Research on Forming and Evolving Mechanism of E-commerce Industrial Cluster in China's Rural Area

作　　者：凌守兴[1] 

机构地区：[1]苏州经贸职业技术学院电子商务与物流学院,江苏苏州215009

出　　处：《商业研究》2015年第1期104-109,共6页Commercial Research

基　　金：国家教育部青年社科基金项目;项目编号:12YJC880135;江苏社科联研究重点课题;项目编号:13SQA-007;2014年江苏省青蓝工程基金项目资助

摘　　要：近年来电子商务的迅猛发展促进了以网络销售为主导、集产供销于一体的农村电子商务的兴起,农村电子商务产业集群的形成对我国农村现代化与城镇化建设起着积极推动作用。本文以农村电子商务产业集群形成、成长与持续发展的机理为主线,构建了农村电子商务产业集群形成与演进机理理论分析框架,并选择江苏省苏州市、浙江省遂昌县、河北省清远县为农村电子商务产业集群案例分析样本,揭示集群萌芽期、成长期、成熟期的演进特征,为推动我国农村商业经济结构转型升级提供参考。In recent years, the rapid development of e-commerce boosts the rise of online business in China′s rural ar-ea, which is marked by Internet sales and production-supply-sale-in-one.The formation of rural e-commerce industrial cluster plays a positive role in promoting the rural urbanization and modernization in China.Taking the mecha-nism for rural e-commerce industrial cluster to form, grow and develop sustainably as the main line, this thesis con-structs the theoretical framework and studies the cases in Suzhou of Jiangsu, Suichang of Zhejiang, Qingyuan of Hebei, and reveals the evolving features of the cluster during its germination, growth and mature period respectively, to provide reference for reforming and upgrading China′s rural business economy.

关 键 词：农村电子商务 产业集群 形成机理 案例分析 电子商务 

分 类 号：F320[经济管理—产业经济] F724.6