游客视角的湿地景区游憩冲击:维度及其影响——以广州南沙湿地公园为例  

Recreation Impacts on a Wetland Scenic Area from a Visitor Perspective:Dimension and Its Influence——The Case of Nansha Wetland Park in Guangzhou

作　　者：梁明珠[1] 刘志宏[1] 

机构地区：[1]暨南大学管理学院,广东广州510632

出　　处：《旅游学刊》2015年第2期42-51,共10页Tourism Tribune

基　　金：教育部人文社会科学研究规划基金项目(14YJA630027);国家社会科学基金(12BJY124)资助~~

摘　　要：以广州南沙湿地公园为案例地,基于一手调查数据,从游客感知的视角,研究了游憩冲击的维度及其影响。首先,理论探讨了湿地景区的游憩冲击影响游憩品质,进而影响游后意愿的逻辑关系;其次,探索并验证了游憩冲击的结构和维度;最后,采用结构方程模型方法,深入分析了游憩冲击以游憩品质为中介变量进而影响游后意愿的内在机理与关联特征。研究发现:(1)游憩冲击属于二阶因子结构,包含有生态环境冲击、游客冲突和设施管理冲击3个维度;(2)生态环境冲击和设施管理冲击负向影响游憩体验,设施管理冲击和游客冲突负向影响总体满意度;(3)游憩体验是提高总体满意度的重要影响因素,游憩体验正向影响总体满意度和忠诚度,并通过总体满意度间接影响忠诚度。With the rapid development of wetland tourism, recreation impacts （in wetland scenic area）have attracted increasing attention from both academics and managers of wetland scenic areas. Toresolve the conflicts between wetland recreation utilization and environmental protection, it isimportant to seek an optimal balance point, so as to achieve harmony in further development. Inwetland tourism development, how to develop and manage the recreation resources and at the sametime guarantee a high quality environment becomes an compelling issue for sustaining and satisfyingrecreation utilization under the premise of protecting the ecological environment of wetland scenicareas. This research takes Nansha Wetland Park in Guangzhou City, a national 4A tourist attraction, asthe study case. Based on first-hand data of field research, questionnaire investigation and open-endedinterviews, dimensions of recreation impacts and their influences on recreation quality were examinedusing structural equation modelling. Firstly, on the basis of a literature review, a conceptual model ofrecreation impacts was developed; under this theoretical framework, the relationships betweenrecreation impacts of wetland scenic area, recreation quality （recreation experience and overallsatisfaction） and revisit intention （loyalty） were discussed and proposed; Secondly, the study exploredthe construct of recreation impacts and confirmed its dimensions. Thirdly, the study examined thestructural relationships in the conceptual model; structural equation modeling being employed toanalyze the casual relationships among recreation impacts, recreation quality and revisit intention.Results of this research are as follows： （1） Recreation impacts were found in a second-order factorstructure, which includes three dimensions and 16 items; the three dimensions are ecologicalenvironment impact, tourist conflict, and facility management impact, the 16 items are soil trampling,vegetation cover trampling, increased informal trails, damaged mangrove c

关 键 词：游憩冲击维度 游憩体验 总体满意度 忠诚度 湿地景观 

分 类 号：F592.7[经济管理—旅游管理]